Last Updated: [Insert Date]

At SportyWearStore (“we”, “us”, or “our”), we value your trust when you shop for premium athletic gear on our website sportywearstore.com. As performance-focused athletes ourselves, we understand the importance of security—both in your training and in your online transactions. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.

1. Information We Collect

To provide you with the best shopping experience for our performance wear and accessories, we collect:

  • Personal Information: Name, email address, shipping/billing address, phone number, and payment details when you make a purchase.
  • Transaction Data: Purchase history, product preferences, and order details to serve you better.
  • Technical Data: IP address, browser type, device information, and cookies to optimize our website performance.
  • Usage Data: How you interact with our site (pages visited, time spent) to improve our product offerings.

2. How We Use Your Information

We use your data to enhance your athletic shopping experience:

  • Process and fulfill your orders for footwear, apparel, and other performance gear
  • Provide customer support and respond to your inquiries
  • Improve our website functionality and product selection
  • Send order confirmations, shipping notifications, and service messages
  • Prevent fraud and enhance security (using 256-bit SSL encryption)
  • With your consent, send marketing communications about new arrivals and special offers

3. Data Sharing and Disclosure

We may share your information in limited circumstances:

  • Payment Processors: To complete transactions (Visa, MasterCard, JCB, PayPal)
  • Shipping Providers: To deliver your orders worldwide (excluding certain Asian and remote regions)
  • Legal Requirements: When required by law or to protect our rights
  • Service Providers: Companies that help operate our business (e.g., website hosting, analytics)

We never sell your personal information to third parties for marketing purposes.

4. Data Storage and Security

Your security is as important to us as your performance:

  • All transactions are protected by 256-bit SSL encryption—the same standard used by banks
  • We are PCI DSS compliant and never store full payment details
  • Data is stored on secure servers with limited access
  • We implement tokenization technology for added payment security

While we implement these measures, no internet transmission is 100% secure. We encourage you to use strong passwords and protect your login information.

5. Your Rights and Choices

As an athlete in control of your training, you have control over your data:

  • Access: Request a copy of your personal data we hold
  • Correction: Update inaccurate or incomplete information
  • Deletion: Request deletion of your personal data, subject to legal requirements
  • Opt-Out: Unsubscribe from marketing emails at any time
  • Restrict Processing: Limit how we use your data in certain circumstances

To exercise these rights, contact us at [email protected].

6. Cookies and Tracking Technologies

Like most e-commerce sites, we use cookies to enhance your shopping experience:

  • Essential Cookies: Required for site functionality (e.g., shopping cart)
  • Performance Cookies: Help us improve site performance
  • Analytics Cookies: Understand how customers use our site
  • Marketing Cookies: Show relevant ads (with your consent)

You can manage cookie preferences through your browser settings. Disabling cookies may affect site functionality.

7. International Data Transfers

As we serve customers globally (with some regional exceptions), your data may be transferred to and processed in countries outside your own. We ensure appropriate safeguards are in place for these transfers.

8. Children’s Privacy

Our performance gear is designed for serious athletes. We do not knowingly collect information from children under 16. If we become aware of such collection, we will take steps to delete it.

9. Changes to This Policy

We may update this policy as our business evolves. The “Last Updated” date at the top indicates when changes were made. We encourage you to review this policy periodically.

10. Contact Us

For privacy-related questions or to exercise your rights, contact our athlete-trained team:

SportyWearStore
958 College Street, Atlanta, US 30331
Email: [email protected]